Our sale starts August 1st. We're not going to tell you the numbers yet, but we will say this: it's the kind of value that makes you want to sit by the "add to basket" button with your finger hovering!
Here's a small piece of shopping wisdom nobody tells you at golf school. Most people shop a sale for the weather they're having that week. The clever ones shop for the weather they haven't had yet.
Why Smart Golfers Buy Off-Season
Think back to the last time you actually needed a warm mid layer on the course. It was probably some miserable Tuesday in November, the wind had ideas of its own, and every golf shop in the country had sold out of your size in exactly the colour you wanted. Everyone else had the same idea in the same downpour.
A sale in August lets you dodge all of that. You get to shop against the calendar instead of the forecast, which sounds like a strange skill to have until you're the only person in the pro shop with a proper quarter-zip in December while everyone else is buying whatever's left on the rack.
It's the golfing version of buying an umbrella on a sunny day. A bit odd looking. Extremely smug in hindsight.
What's Actually Worth Buying Now for Later
Not everything discounted deserves a place in your wardrobe just because it's cheaper today. A few things do earn it, though.
Lightweight polos are the obvious one. A well-cut cap sleeve or sleeveless style isn't a passing summer fling. If it fits well and you love the colour now, you'll still love it next July, so there's no real reason to wait. These are the pieces where "buy it for later" barely applies, because you'll happily wear them the moment it's warm again.
The quarter-zip is the one people always forget until they're already cold. It earns its place in the wardrobe during those in-between weeks that are too chilly for a polo alone and not quite jacket weather either. Buy it in August, forget about it entirely, and thank yourself when the first properly nippy morning rolls around.
And if a sale happens to include pieces that were clearly designed to be worn together, colours that pair up nicely, styles that were built as a pair, snap those up as a pair too. You're not just buying two items reduced in price. You're buying an outfit you haven't built yet.
Building a Small Capsule From Sale Pieces
You don't need to empty the entire rail to make a sale worth your while. A handful of well-chosen pieces will take you further than a trolley full of "well, it was cheap." Something like:
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A cap sleeve or sleeveless polo for warmer rounds
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A second polo in a different colour so you're not wearing the same thing twice in a week
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A quarter-zip that layers happily over either one
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Whatever's already living in your wardrobe on the bottom half, or something you're also picking up in the sale
Four purchases, considerably more than four outfits, and a wardrobe that quietly covers you across more than one season.
Give the Fit and Fabric a Proper Once-Over
Sale pricing has a way of making people click first and think later. Before anything lands in the basket, it's worth checking a few things.
Does it actually stretch? Golf is a rotational sport, and fabric that fights your swing rather than moving with it is no bargain at all. Is it breathable, especially anything sleeveless or cap sleeve, since those tend to be doing their heaviest lifting on the warmest rounds. Do the sleeves stay put through a full swing rather than creeping up mid-backswing. Does the quarter-zip sit well layered over a polo without bunching at the collar or cuffs. And will the fabric survive being folded up in a drawer for a season without losing its shape, because you are, after all, buying this for later.
Shop the Sale
The sale opens August 1st. We're keeping the percentage under wraps for now, but "unbelievable value" is not just a phrase we're using loosely. Have your wishlist ready.
Frequently Asked Questions
When does the golf clothing sale start?
August 1st.
How much is off in the sale?
We're keeping the specifics under wraps for now, but expect genuinely strong value across the range.
Should I really buy winter or autumn golf clothing in August?
Yes, and it makes more sense than it sounds. Buying from a collection ahead of the season means better stock, your actual size still available, and one less thing to think about once the weather turns.
What should I prioritise in a golf clothing sale?
Pieces that earn their keep across more than one season: versatile polos, a layering piece like a quarter-zip, and anything that pairs easily with what you already own.
Will sleeveless or cap sleeve polos work outside of summer?
On their own, they're best suited to warmer rounds. Layered under a quarter-zip or light jacket, though, they stretch happily into cooler mornings too.