Swing Out Sister Golf launched as a pop up business selling a handpicked collection of vibrant, stylish easy to wear ladies golf clothing from a selection of the industries’ top brands to any golf club or Club PGA professional willing to invite them in! Setting up their pop up boutique at any event up and down the country SOS quickly became known as the fifth emergency service for all women’s golf clothing needs. From this experience we determined there was a real gap in the market for an inexpensive stylish brand with golf technology; flexibility AND bags of ‘high street appeal’. It took just over 10 years to realise this vision and in 2016 Founder Lucy Dickman launched our own Label ‘Swing Out Sister Golf’ to answer the call…
From this has come a selection of more formal sites across the UK in partnership with PGA Professional stores and high street-online retailers where ladies can purchase from a refreshing selection of golfing apparel to enjoy on and off the fairway.
Our brand is very proud to have three great ambassadors on the Ladies European Tour wearing our clothing. All of whom will be wearing it this year and believe our range gives the versatility needed for the ever changing daily face of golf! 27 times LET Tour winner and multiple Solheim cup player Trish Johnson loves the flexibility and fit. We were extremely excited that Trish won the inaugural LPGA Seniors Championship in the USA in 2017. We would like to think it is the clothing that has given her that extra edge!! Whilst LET Rookie Charlotte Thompson has enjoyed several wins on the LET Access Tour in 2017 and is playing full time on the main tour in 2018. She is convinced her Swing Out Sister Golf ‘final day favourite outfit seals the deal every time!!
Having developed our customer base over many years, our vision in 2018 is even stronger. In an era of disposable fast fashion and consistent price compression, our latest collections have a simple goal to bring together incredible fabrics, a great fit, fashion focus and yet it offers a compelling price point. Visit your local store to purchase and experience the fit and fabrics first hand or shop online to enjoy our collections.
SOS | Golf in style