Our Story

Our mission is to design stylish golf & active life clothing for women to enjoy both on and off the golf course.

Born in the UK we are proud of our British heritage. Our products start as bright ideas at our Swing Out Sister HQ in Sussex, but it takes a team that stretches the world to bring our designs to life who share our passion for what we do.

We originally launched as a pop-up business selling a handpicked collection of vibrant, stylish easy to wear ladies golf clothing from a selection of the industries’ top brands to any Golf club or Club PGA professional willing to invite us in! Setting up our pop -up boutique at any event up and down the country SOS quickly became known as the fifth emergency service for all women’s golf clothing needs.

We quickly recognised there was a real gap in the market for an inexpensive stylish brand that harnessed key technical sports fabrics AND ‘high street fashion’ and so Swing Out Sister was born in 2016

In 2024 the brand continues to spread its wings and we now have an international family of PGA Golf stores, resorts & retailers where ladies can purchase Swing Out Sister apparel & accessories to enjoy on and off the fairway.

We recognise we have a responsibility to grow the game of golf and our core business is supporting green grass accounts where the game is introduced to women and they can be supported through their entire golf journey. We have a variety of partnerships supporting both beginner, amateur, Professional & Charity fund raising events.

Our brand is very proud to have some great ambassadors wearing our clothing too! From the Odessa University ‘Wranglers ‘Golf Team in Texas, to the Global Elite tour players on every level of tour including the reigning US Seniors Open winner English Legend Trish Johnson. We believe our brand gives you the versatility needed for all ages to feel comfortable & stylish for the ever-changing daily face of golf!

We are genuinely grateful to everyone for being part of our story as we strive to continually move forward and improve what we do for our customers.

 Designed For Golf | Styled For Life